Chrome Extensions for Digital Marketers

Digital Marketing

When Google announced the launch of Google Chrome on 2nd September 2008, it was a change in the functionality and workings of the web browsers. Google Chrome totally changed the way the browsers functioned.

Even today, Chrome is by far the most popular and most commonly used web browser with over 2.5 Billion global users. Chrome provides a lot of functionality along with good loading speed, and web-page display. There are multiple reasons behind this reign of Google Chrome over other browsers, with one them being Chrome’s vast library of extensions.

There are thousands of extensions available within the Chrome web store. Here, we have narrowed down the search and have listed the most useful and suitable Google extensions for marketers, sales, and other new commercially/ business focused experts.

Now, this where it becomes a daunting task for a Digital Marketing. With a lot of Chrome extensions available, the actual question is, which Chrome extensions should a Digital Marketer add to their digital marketing resources?

Going through the Google Chrome web store it is natural to get confused. Choosing one amongso many extensions and apps available isdaunting. Here are some of the most popular Google extensions that can add tremendous value to your marketing stack and enhance your efficiency on a regular basis.

1. Bit.ly.com

Bit.ly helps in editing or modifying your links as well as allows you toinstantly share the samedirectly from your browser to the bit.ly. account. One can easily shorten a URL as well as brand it totailor it to your business. Bit.ly can also help one track real-time stats to figure out which social media strategies are effectively engaging your users.

2. Buffer

It is one of the easiest ways to share your content with your followers as you peruse websites across the day. It allows you to handle your day by scheduling the posts to publish at specific times and follow up with the analytics to track which posts performed well.

3. Colorzilla

This chrome extension provides you the ways to choose a color of a your choice for any webpage. It then stores the colors as hexcodes for any future reference. You can find a color reading from anywhere in your browser, adjust it quickly and paste it into any picture tool.

4. Pushbullet

This Chrome extension lets you send files, pictures, and links amongst devices plus to your family and friends. You can even direct a URL to your mobile just by right-clicking on it while on your computer and move the files wirelessly to your mobile from thedesktop or laptop.

5. Grammarly

Grammarly is a tool which helps you to edit and improve your writing. The best thing about this tool is that it automatically checks every single aspect of the script, including spelling, grammar, and various other issues. The normal platform of this tool needs you to either pen down or copy and paste your words in their editor.

Their normal platform requires you to either write or copy/paste your words into their own editor. Then, you will be given suggestions which you need to implement. However, the extension for Chrome acts as a long arm, reaching some of the websites you use regularly and giving you suggestions instantly inside your blog post or email as you start writing it.

6. Hashtest

It is true that you do not have to use hashtags always. However, there are times when a hashtag is important. On Instagram, hashtags help users find more photos they might be interested in. So, in situations when you need hashtags, ensure that the, once you use, will provide value. This is where Hashtest comes into the picture.

This tool automatically tests the quality of the hashtags that you are planning to use in no-time. So, when you are about to design and share a post, this is a great tool to help you find which hashtags are performing best.

Since it is placed conveniently in the upper corner side of your screen, it is quite simple to use. It even allows you to copy your results to your clipboard, which signifies the whole process should take just a few minutes.

7. Ghostery

As a marketer, you must be aware about Tracking. It is because of tracking , we are eager to see what our competitors are doing and who is enquiring about your business on the internet. Ghostery allows us to check the invisible part, helping us discover the pixels, trackers, beacons, and bugs that companies use on different web pages. One can figure out who is tracking you from Google or Facebook and get the URLs to the privacy policies where one can select to “opt-out.”

8. Wappalyzer

This is a cross-platform utility that discovers the technologies that are used on sites. It identifies e-commerce platforms, content management systems, server software, web frameworks, and various other web technologies. This Chrome extension is useful for various reasons: it can tell you about the various technologies that are running on your site, but more significantly, whatever the reason may be, it also tells you exactly what technologies are running on other sites. As a researcher or technical marketer, it offers useful information that is otherwise hard to achieve.

9. Mozbar

In the world of SEO, Moz may be lagging some of the inclusive tools. Nevertheless, MozBar still offers marketers basic SEO info for quick research, providing you instant metrics while viewing any page or SERP. This tool provides a free subscription to its tool where this extension can run without monthly bills that other comprehensive providers, like SEMRush or Ahrefs, will need and which are utilized by more and more SEO-specific marketers. You always need to check the DA of all top guest post site before creating backlink with Mozbar.

10. Buzzsumo

If you are online marketers, chances are that you often take note of the movements of your competitors by finding out what they are doing online, mainly how their content performs. This Chrome extension lets you do this. This extension will display the total number of pageviews, shares, backlinks, and various other important details. Knowing how such kind of content performs can be valuable while creating a similar kind of content.

11. SEMRush

SEMRush is a helpful tool for all marketers to look at. The whole platform is designed to give you a fast breakdown of your website’s search traffic and performance on Google. You can find out the organic search, backlinks, paid search, and various other helpful information regarding your website. And the Google Chrome extensions just add extra functionality to this useful tool. In fact, you get a two-for-one deal.

12. Boomerang

Boomerang for Gmail is a user-friendly platform that can help you to make most of the email marketing campaigns productive. You can use Boomerang to schedule pre-created emails to send them at a given time. Also, it enables you to track a message and find out the exact time when any subscriber goes through it.

13. Wise Stamp

It is not possible to create a perfect email without an attractive signature. This is the reason why experts suggest installing WiseStamp. It is an easy to use tool that makes email signatures look attractive and appealing. Apart from that, you can use WiseStamp to add links to your social media profiles and share the recent status updates.

14. Link Clump

Do you research a lot on topics daily? A lot of research means too many open tabs, which can be both a curse and a blessing. In the case of LinkClump, it is a blessing. Because it can open tons of links quickly. This means less clicking to and fro between tabs or pages, and more time for reading your content.

It is easy to use too. Just install it, hold z, and then simply click and drag.

15. ColorZilla

Initially created for Firefox, the ColorZilla Chrome extension lets you get a color reading from any of the points in your browser. You can make few adjustments and paste it to another program, but ColorZilla also provides various other features. Some of them are:

  • Eyedropper
  • Webpage Color Analyzer
  • Advanced Color Picker
  • Ultimate CSS Gradient Generator

16. Awesome Screenshots

This Chrome plugin allows you to capture all or a part of a site. You can add annotations and comments to a screenshot and blur the sensitive information. This superb plugin allows you to permanently store as well as organize your images and then share them with friends.

17. LinkClump

This Chrome extension for marketing allows you to save time by dragging and clicking to choose multiple links and open them in new tabs. You can even choose to ignore a few links containing words.

18. Hubspot Email Tracking and Sales

Hubspot Email Tracking and Sales provides great insight into the new and outbound professional. When you use HubSpot, the extension connects your email inbox with your CRM and lets you transfer the contact information from your email to your CRM directly. Perhaps more remarkably, users can send emails and get browser alerts when their message gets delivered, opened, or clicked. All these are logged continuously into the CRM. However, the only limitation of the tool is that a subscription to the Sales Hub is needed.

19. Save to Pocket

Have you come across a situation where you are reading a great article, but you do not have a reason to share it? In this situation what should you do?

Use the Save to Pocket extension.

It allows you to save those articles quickly which you want to save for referring in the future. Or, if you work as a social media manager, you can save certain things to curate later.

20. One-Click Extensions Manager

This lets you have a clean browser that helps you to find and toggle all the new extensions that you are using quickly. So, no need to worry about creating more clutter in your attempt to be a great marketer. Now, with this final extension, you can clean up the results.

Hopefully, by now, you have found at least one Chrome extension among these that can help you to become a better marketer. Whether you are researching, trying to stay on a task, or just fine-tuning a message, there are plenty of options that will help you to achieve success.