Graphic design is becoming a necessity for all sales professionals; now, that doesn’t mean that everyone needs or should be formally trained in multimedia art. Of course not; however, it presents a problem when it comes time to make design decisions if nothing is known about it.
Everyone thinks they all know good art when they see it, even if they can’t describe why it is good. I must correct him if he believed this because he would be wrong. Knowing what works in any industry would require knowing a lot about that niche (charts, for example) to be able to answer the why, how, and have the statistics to back up the decision, don’t you agree?
That means you don’t need to know anything about good design?
Of course not; in fact, here are some guidelines that you need to follow to successfully spend money on exceptional packaging and web design.
To get started, learn these 3 simple rules before you buy any graphic service, and then follow them!
- You are not a graphic artist; this is important. As an owner, you should focus your time on your income-generating activities, not on learning a new discipline.
- Your favorite colors, images, and ideas on what’s included in a great book cover, audio, or video CD package isn’t necessarily the best option (even if you’re paying for it)
- Make sure you don’t reinvent your design every time you create a new product. You must promote cohesion in all your offerings. Your colors, art, images, and even names create or support a brand, so keep that in mind at all times.
Here are guidelines to help you successfully plan and purchase professional services;
Start with the end in mind: share your goals. The professional needs to know what the end-user will get for their money.
Create a swipe file – Hen if you are creating something new, because sometimes this takes time.
Trust the creative process, that’s right, trust the professional to be creative; that’s what you’re paying for. Not just your technical skills, but your understanding of which colors work best together, how to position a photograph, and even sometimes making the decision not to even use a photograph, even if you disagree. They are the professionals, so trust them.
Collaborate: Your working relationship with a designer is one of collaboration, not servitude. They’re not here just to draw something for you, get paid, and then never talk to you again. Because they know that if they do well, they are likely to use them again.
Don’t be afraid: ask for a contract and have them guide you line by line. Then require at least 2 reviews (many offer 2-3 reviews). And don’t be afraid to pay only if you are completely satisfied, ask for a 100% money-back guarantee. If they don’t give you one, find a designer who will, there are many who will. Not because they are hungry for work, but because they will work there, but to make you happy, guaranteed!
Don’t Pay Up Front – Let me correct that a bit, don’t pay the full fee upfront. Most will require at least a percentage of the listing to get started. But don’t pay the full quote before starting the project. Just compare 3 quotes at a time, do your homework before asking for a quote. Too many options can leave you overwhelmed and look at the price and let that decide for you. Just remember that price is only part of the decision to hire a designer.
Today, distance teaching and graphic learning are becoming more and more popular. Without feeling and face-to-face feedback, as a teacher, how to attract students’ attention during distance learning. This gives you some tips and resources that train non-technical subject matter experts to create engaging courses using nothing more complicated than Microsoft PowerPoint.
Anyone who has ever graphic design an eLearning course, a corporate brochure, or any form of graphic design has, at one point or another, been asked to replace one or more images that could be perceived as offensive or biased.
Participants received a pre-test, then learned the material, and then were given a post-test. Their learning was compared to the learning of a control group that took the same pre and post-tests, but studied a different topic in between. Compared to the learning performance of the control group, people in the different groups always demonstrated more learning:
• Listen to spoken text and look at graphics: 91% more learning,
• Looking only at the charts: 63% more,
• Read the printed text and look at graphics: 56% more,
• Listen to spoken text, read a text and look at graphics: 46% more,
• Listen to spoken text and read the printed text: 32% more,
• Read-only printed text: 12% more,
• Listen to spoken text alone: 7% more.
Courses with Teacher Narration
Students who listened to explaining how a bicycle tire pump works while also watching the corresponding animation generated twice as many useful solutions to the problem-solving transfer question afterward as students who listened to the same narration without seeing any animation ( Mayer & Anderson, 1991, 1992). It is very easy to record the narration of the eLearning courses from the microphone.
Many eLearning tools help you create multimedia eLearning courses with narrations and video clips, such as Articulate Presenter, Wondershare PPT2Flash Professional, Adobe Presenter, etc.
Featured Sample Video Courses
The multimedia effect is consistent with a theory of multimedia learning because students who receive multimedia explanations are able to construct two different mental representations – a verbal model and a visual model – and build connections between them. A sample video could give students an engaging impression.
Free Image Resources
• For example, just do a search for “business people” to get started.
• This is a good mix of free images and links to relatively inexpensive stock images.