It is estimated that by 2021 there will be 2.41 Billion digital buyers.
It is common to end up having unnecessary pages while creating an ecommerce website, which might harm the user experience. Having the right number of pages can enhance the user experience and benefit the consumers as well as sellers.
One of the key elements to note is that every business is different and one must identify what is the unique selling point. Plus, it is also imperative to know which pages are important while building a good e-commerce platform, It will also help to create effective eCommerce SEO Strategy.
Take a look here!
1) Product Detail Page
One of the most important pages is the product detail page. The first page that buyers land on while checking out a product contains the details. Visitors may reach this page from different routes, like organic search, email links, etc. These potential buyers come from different backgrounds too and so, some might have no previous knowledge about the product. All of these highlight the importance of the details page.
An effective product detail page must-have clear images of the subject from different angles, key information about it, specifications, price, delivery and returns information, etc. Product pages might include customer reviews and testimonials as well.
Consumers usually read the information provided about the product and then decide whether it is worth buying or not. So, it becomes indispensable to catch the potential buyer’s attention at the beginning itself.
The homepage is not where the direct purchase takes place. However, it still serves a lot of importance. Most visitors go through this page and get the first impression about the website or the seller as a whole. Also, this is the page where customized product recommendations are made.
Homepages can also be utilized to display what the USP of the seller is. So, keep this page updated with the newest stock additions and products.
3) The Product Listing Pages
Product listing pages are the ones that have the categories and subcategories for your offerings. Such listing pages also have the list of products for the buyers to browse. Each of the products on these pages lead to the details’ page.
This page helps visitors find the product they are looking for. This page contains sorting and filtering options as well, so that the prospective buyers can get relevant products based on brands, price, popularity, reviews, etc.
Many ecommerce websites also add a very short snippet of the products displayed on this page. The snippets are mostly in the form of bullet points and add to the positive user-experience.
4) Shopping Cart
The shopping cart is another key page for an e-commerce website. Consumers add things they would like to buy to the cart. This single action makes it clear that the consumer is interested in buying a particular product.
It is the bridge between product pages and the checkout page and can also provide cross-selling opportunities. This page should not have any complications as a complex interface will affect your sales directly.
The shopping cart page basically has the product information, pricing, tax and delivery deductions and a gateway to the checkout page.
It has been analyzed that E-commerce brands have lost up to $18 Billion in sales revenue due to cart abandonment.
5) Checkout Page
Even if the customer reaches the checkout page, you cannot celebrate yet as it does not mean that the sale has been made. If the payment options and gateway integrations aren’t convenient for the buyers, they might still choose to not buy.
So, the gateway page is crucial as it deals with the most important aspect, the financial transaction, the final deal-closing. So make sure there aren’t any glitches.
6) Thank you Page
By far the most easily implemented, thank you pages still have a silent importance to closing sales in e-commerce. The absence of a thank you page might not have a negative impact by a 100%, though the presence of one will surely have a positive effect on the buyers.
Thank you pages generally have a small note thanking the buyer for shopping on the website. The page also has a link that either leads back to the Home page or product listing page with the anchor text “continue shopping’. This can boost sales by a good margin.
You can even add a link to download your e-commerce mobile application here on this page.
E-commerce requires a lot of attention on its marketing, be it for off-page, on-page, organic or paid. Leaving everything aside, taking care of the most important pages can be a great step towards on-page optimization and boost user-experience. And needless to say, taking care of these aspects will even boost your ROI by a great extent.