The problems with piracy that the over-the-top (OTT) service business and the live stream industry are experiencing call for international cooperation and action

The over-the-top (OTT) and live streaming businesses have undergone a rise on a scale that has never been seen before, which has stretched the limits of what is considered acceptable for content protection. When video watermarking is used in conjunction with DRM protected content controlled content, content owners and distributors have the ability to effortlessly create valuable and binge-worthy content for online video streaming at better resolutions (UHD). 

Despite this, online piracy and the income loss that results from it are currently the most significant concerns for the content ecosystem. These concerns need to be addressed. By utilising analog-to-digital and digital-to-analog transformations, pirates are able to unlawfully capture and distribute content using torrents, streaming sites, and cyberlockers. The introduction of technologies such as video watermarking and multi-DRM encryption, in addition to other coordinated efforts to tighten security rules, have not been sufficient. 

Everyone involved in the content ecosystem plays a crucial part in the fight against piracy; therefore, it is essential to recognise each person's contribution and collaborate in order to be successful. To name a few examples, there are companies that make and distribute electronic devices, distribute digital material, and provide services related to the provision of security technologies. As will be seen in the following paragraphs, discussions and the drafting of policies need to take place in an atmosphere that is receptive to these activities. 

The act of pirating works and content is becoming a worldwide phenomenon. It is no longer the task of a single person and it is no longer restricted to a small number of geographic regions or markets. The impact can be felt across the board in premium content markets and categories. The time has come to implement an efficient content security approach that incorporates video watermarking as one of its fundamental components. 

Because there are no universally accepted standards for monitoring sessions, pirated content can originate from a wide number of sources and utilise a wide variety of video watermarking techniques, DRM providers, and related IDs. Because of the wide diversity of contexts, it might be difficult for providers of content monitoring services to locate the appropriate watermark detector and to search for the watermark in content that has been illegally downloaded. Developing a standardised protocol to manage such interoperability difficulties and enforcement measures is necessary in order to meet the requirements of the situation. 

Because there are so many different policy areas: Because countries all around the world have slightly varied approaches to fighting piracy, it might be challenging to use video watermarking technology for DRM-protected content on a global basis. It is necessary to conduct comprehensive training and education programmes in order to synchronise piracy enforcement policies across different markets and business streams. This is necessary in order for all relevant policymakers to have a common understanding of the challenges that are currently present. 

As a consequence of this, the ecosystem of streaming content demands a coordinated response in order to overcome these obstacles and put a stop to attacks of worldwide piracy.

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