Whether you run a grocery store, own a
hardware store, or indulge in any business, having a website can help you get
more customers and sales. As a web designing & development agency that has
worked with many businesses to build a buzzing digital presence, we can help
you with what it takes to design an appealing and engaging website.
If you are ready to give your brick
& mortar business a great web presence, here are 7 tips for getting started
and helping your business website compete in the competitive digital
marketplace.
Get A Domain Name
A domain name is the website address
visitors click to reach your website. Make sure to take a domain name that
offers a good impression to attract users and support search engine optimization.
Here are some tips for getting the
right domain name:
- Make sure it is easy to spell.
Avoid using slang or vague words.
- Try to keep it short, as the same
will be easier to remember.
- Use proper domain extensions like
.com unless it is more appropriate to use another extension, such as .gov,
.edu, or .org.
- Better not to use numbers and
hyphens, as they are hard to remember.
- Ensure that the name is catchy and
conveys meaning, making it easier for users to relate it to your business.
- Research the domain name you
selected. Google it to check if there is already a similar website address
to avoid trademark conflicts.
- Make sure that the domain name is
available at a reasonable price.
- Create an SEO-friendly URL to
boost your business visibility.
Purchase A Scalable
and Secure Website Hosting
From a website hosting provider, you
can access the technology and services required for a website to run on the
internet. With the help of Digital
marketing services, you connect the
domain name to the hosting provider to make users reach the website you store
on your hosting account.
Here are some tips for choosing a good
website hosting plan:
Shared Server
It will cost you little per month as
you share the server and its resources with other customers, but the same can
negatively impact your site’s performance. Additionally, if any other site on
the shared server gets hacked, your site will also suffer.
Dedicated Server
It is an expensive option but will make
your site perform at its best. The entire server will be dedicated to your site
with a dedicated server plan, making the plan more secure than a shared hosting
plan.
Virtual Private Server
It offers the best of both worlds. The
server is affordable and offers security and performance like a dedicated
server hosting plan.
Whatever hosting server you choose,
ensure that the hosting offers phone/chat support to help you immediately if
you face any trouble. Also, there should be an easy-to-use server interface
like cPanel to access the server. This will allow you to view your server
contents and make amendments as required.
Check that you access your server via
Secure File Transfer Protocol (SFTP). It enables you to take daily backups and
install Secure Sockets Layer (SSL) certificates to keep the servers safe from
hacks and other security breaches.
Display A Precise
Description Of Your Business
It is important to inform the target
audience about your brand, product, and services. Ensure that the homepage
banners perfectly represent your services and give people a fair idea about
your business.
In addition, make sure both your main
and footer navigation menus have “About Us” page links to make it easier for
visitors to navigate and know more about your business.
Put The Best Content
Management System
A content management system (CMS) helps
users create and manage digital content. With a good CMS in place, you can
easily maintain your site without having much technical knowledge. You should
choose a CMS that meets your unique needs. There are different systems in the
market for different reasons, such as user-friendliness, scalability, and
budget, like WordPress, Drupal, Joomla, Squarespace, Wix, etc.
Optimize The Website
For Search Engines
SEO helps your website to rank appropriately
on search engines. It boosts your site’s visibility and makes it easier for the
target audience to find your business.
SEO includes the following practices:
- Keyword research &
implementation
- Website on-page & off-page
optimization
- Making site load faster
- Installing an SSL certificate to
upgrade security
- Making the site mobile-friendly
- Building high-quality backlinks
that lead to your site
- Adding positive reviews online
(Google, Yelp, Facebook, etc.)
- Using internal links on all web
pages to keep people engaged
- Adding social media links
SEO is a critical ongoing process that
works on showing your website on the first page of search engine results pages.
Publish Quality
Content Daily
Search engines appreciate informative,
engaging, unique, and fresh content. Therefore, publishing quality content like
articles or blogs on your website regularly or frequently can help the site
rank higher in search engines. By posting frequently, you can also ensure that
the users will revisit your site for more informational content.
While creating the content, ensure that
your content uses an appropriate, on-brand tone that people can resonate with
and enjoy reading.
A Website Maintenance
Plan Is A Must
The internet world is full of hackers
looking for loopholes to breach your site and interpret the data for their
benefit. That’s why maintaining website security has become a critical thing.
Therefore, businesses often use the Best digital marketing agency to maintain their website.
Here are some tips for creating a
website maintenance plan:
- Check Webmaster Tools data at
least once a month to resolve errors in real time.
- Utilize traffic data to understand
your audience better and serve them better.
- Ensure all software is up to date.
- Use performance data to optimize
and fix warnings and errors.
- Run security scans to reduce the
chances of hacks.
- Find the latest and proven ways to
market your business online.
- Allow users to provide feedback to
improve the site’s performance.
- Always keep an eye on the
competition to see what they are doing and what is working for them well.
- Ensure taking back up your site in
multiple ways at frequent intervals.
Conclusion
Creating a business website is not as
easy as it may seem. That’s why approaching the best website designing company
can be your best bet. Still, the tips above will greatly help if you want to
DIY.
We believe the tips mentioned above
will help you create a business website that can bring the best outcomes in the
coming time. Still, if you have any doubts or need help, let us know in the
comment section below.
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