WordPress
offers great SEO website optimization tools. To get the most out of WordPress,
choose and configure your applications carefully. Additional applicable SEO
tactics can also be used to increase organic traffic. Here are few
recommendations you can use to improve the rankings of your WordPress website
and Search
Engine Optimization in WordPress.
Speed Up your WordPress site
It is
not unexpected that a ranking element in SERPs is a website's speed. Google
gives those websites with quicker loading times priority since no one likes to
wait for a page to load. The steps listed below can help you significantly
speed up your website.
- Select a reputable
web hosting company.
- Use a
caching plugin for WordPress like WP Rocket or WP Super Cache. Using
caching plugins, you may speed up your web server's operation and decrease
page load time.
- Apply CDN
(Content Delivery Network). A CDN makes it possible to transfer files
quickly so that you can post your website's content.
- Add
Personal Excerpts. WordPress, by default, displays your complete articles
on the homepage and blog pages. By loading only a portion of your articles
when using excerpts, your websites will load more quickly.
- Additionally,
you won't expose search engines to duplicate information.
- Make your
images load as soon as possible. Utilize plugins like Smush Image
Compression and Optimization to reduce the size of your image files.
Implementing
these suggestions will speed up your website, winning over users and search
engines.
Setup an XML Sitemap
Your
website's SEO performance will be significantly impacted by adding an XML
Sitemap, which you can do with minimal effort. You can simplify for Google to
index your content by putting all of your website's URLs on a single page.
Sitemaps are a great technique to hasten the indexation process. They make it
possible for search engines to quickly identify all of your web pages and
comprehend the layout of your website.
Using
FandangoSEO to crawl your website will make it simple for you to build an XML
sitemap. Once the selected site has been crawled, you can instantly export your
Sitemap with just one click.
Making
a sitemap in WordPress using a plugin like Google XML Sitemaps is an additional
option.
Check your site visibility
in search engines.
WordPress
has a built-in feature that allows you to hide your site from search engines.
This choice gave you enough time to finish your website content before making
it available to the public. Working on your site's SEO can benefit from this
functionality.
Having
said that, if your website is prepared to be viewed by the general public,
ensure this option is unchecked so that search engines can easily crawl and
index your pages. Go to the Settings -> Reading page in the WordPress admin
area to check the Search Engine Visibility option.
Check Zero crawling mistakes
Making
your website visible to search engines is essential, and ensuring Googlebot can
easily crawl your site is also critical. Making the entire website accessible
to bots will stop Google from leaving any important content unindexed.
Check
your website's crawlability using an SEO crawler. If you use FandangoSEO,
perform a crawl of your website and visit the "Crawling errors" area.
You'll get in-depth details about every problem that makes your website crawler
unfriendly. See the URL producing the error and its status code, and gain
direct access to the location where the issue was discovered. You'll be able to
solve the problem in no time.
The SEO
Crawler can help you detect the following errors:
- No pages
found (404, 410)
- Redirects
(301, 302, 307)
- Server
issues (500, 503)
Having
access to so many gorgeous, responsive themes is one of the benefits of utilizing WpSEO.
Responsive websites significantly improve user experience (UX), so Google
considers this when determining your site's ranking.
Check
to see if your website is mobile-friendly. If not, you can consider upgrading
to a responsive theme, which offers a fantastic user experience on any device.
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